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New Products
New Brands
The brands of CHRYSLER, DODGE, and JEEP, under the umbrella of Stellantis, are aggressively pursuing new product strategies centered on electrification and performance. DODGE is transitioning its muscle-car identity with the all-electric Charger Daytona and new SIXPACK-powered models, while maintaining the high-performance Durango. JEEP is expanding its focus on all-terrain electrification with the battery-electric Wagoneer S and the continued proliferation of its 4xe plug-in hybrid technology across the Wrangler and Grand Cherokee lineups. CHRYSLER is focused on its family-friendly Pacifica minivan (including the Hybrid), with future plans pointing toward a new all-electric lineup, possibly previewed by the Airflow concept. This product strategy focuses on preserving brand heritage while significantly increasing the portfolio’s electric and high-tech offerings.